I'm a UX Researcher and Design Strategy Leader. I facilitate the creation of worthwhile experiences.
User Research
Understanding who your audience is, what it feels like to be in their shoes, and finding out what they value.
Design Strategy
Bridging the gap between behavioral economics and solutions, guiding us to discover which ideas will make a difference and why.
Product Strategy
Using frameworks to represent strategic directions, define UX metrics, triangulate data, and establish roadmap priorities from the lenses of what’s viable, feasible, and desirable.